Searching For Things Without Knowing They Exist

May 21st, 2007

Sometimes it can be hard to find information about a product or category of products, especially when you don’t know what the “golden keywords” are for the topic at hand.

Here are a few tips to make Google cough up some useful information.

If you know of a product that’s kind of what you’re after, but not quite, try searching for terms like “better than blah”, “cheaper than blah”, “sort of like blah”, etc. That’ll turn up lots of alternative products for you to research.

If you know of a product and would like to learn more about its competitors, try some search terms like “blah vs” or “vs blah”. Also try “compared to blah”, “compared with blah”, etc. That should turn up lots of comparison articles, reviews, shootouts, etc.

Once you’ve found a product you think you might be interested in, double-check your decision by searching for terms like “problem with blah”, “blah sucks”, “blah problem”, etc. There’ll always be a few people who have problems with any product, but if there seems to be large numbers of genuine-sounding problems and the supplier isn’t providing support, tread carefully.

Please add your own tips in the comments below!

Entry Filed under: Web


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